Omotenashi – Japanese Hospitality –

Uptown, NY What is Omotenashi? In Japan, there is a deep-rooted culture, which comes from sado (tea ceremony), known as omotenashi. It is representing the Japanese attitude of hospitality centring around care instead of expectation. We believe the word “Omotenashi”...

45R Welcomes Our Crosby Series

We’ve got some exciting news to share with you all! Brace yourselves because 45R is all set to establish its third shop in New York City on the prestigious Crosby Street later this year! To add to the excitement, we’re introducing our latest denim series,...

Welcoming In a Japanese New Year

From everyone here at 45R, we would like to wish you a happy and healthy new year! As we celebrate 2024 and anticipate the year ahead, we have decided to bring in this new year with a time-old Japanese tradition. Here at the New York Soho Flagship Store, we welcome...