This month we welcome the first batch of our Spring 2024 collection. The theme for February is one that has always been deeply rooted in the history of 45R, Ivy Style. After initially adopting this preppy-casual style from the US in the early sixties, Japan has expanded upon it greatly- quickly making it a timeless staple in Japanese fashion.
As you enter our SoHo shop you’ll step right into our ivy study, featuring rare books and catalogs from the archives of our SoHo store library. Catalogs dating back almost 30 years, as well as books of other notable brands and figures in 45’s history, can all be found here. Artifacts and coffee table books documenting our brands history.
Alongside the library are a few Spring ivy stylings as well as some goods from our latest collections.